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Founded in 1996, Idea Workshop is a Minneapolis-based B2B marketing company focused on creating engagement solutions to increase sales and distribution for our clients' brands throughout their channels of distribution.


Our Background & Experience

Company principals have roots in retail department store and sporting goods specialty store management, merchandising and marketing, as well as wholesale management, merchandising and sourcing. 

We work with many of the nation's leading apparel brands and food brands creating strategies and promotions to grow their business while ensuring brand integrity.


Our Focus

We believe in BRANDS.  Brands create a feeling, a confidence and a connection with customers.  A great brand involves great product along with a clear, consistent message. 

We PROTECT that message and create ways to ENGAGE the corporate customer to connect with the brand.

With 20 years of experience in bringing brands into the channel, we understand how to maximize sales opportunities and provide our clients with sustainable business models.  

What Our Clients Are Saying...


“Exactly the type of “wow” factor I was seeking.  Thanks to you and your team for all of the hard work.”  - RJB Minneapolis, MN


“Thank you so much for turning this around so quickly. Your work is gorgeous! A great testament to the great team that you must have over there.”  - Kenny M, Sweet Street Desserts, Reading, PA


"Comment from receiving party was 'good quality & good looking'.  Thanks for the great service"!! - Jim H Georgetown, MA


"I thought it was going to be a good decision to move our business from purchasing promotional items online to working with your firm to address those needs on a local basis. It was not a good decision; it was a great decision! I can't tell you how grateful I am to have you to rely on for your familiarity and expertise in selecting the right item for the right promotion and the right conference.

Your insight and advice has proven to be invaluable and we are always thrilled to find that, without exception, our promotional item dollars spent are a great investment. We always seem to have the "hit of the show item." One of my colleagues recently commented that my booth has become THE place to visit during conferences..."  RB, Minneapolis, MN