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We're a bit different from other outdoor clothing and gear companies.  Yes, we design thoughtful, quality-made products for climbing, surfing, fly fishing, snow sports, trail running and everyday life, but we're in business to accomplish a lot more than making clothing and profit.  Patagonia is guided by our mission statement:  "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."   It's the touchstone for every decision we make. 

Along with building quality and timelessness into every one of our products so they last a good long time, we source materials and use processes that are less harmful to the earth.  To us, quality is not only how well a product performs and holds up, but also how it's made.